The SAP Users Group-Middle East & North Africa (or SUG-MENA for short) is a non-profit organization in the business of promoting effective use of SAP among SAP users in the region. SUG-MENA helps to bring the various SAP users in the Middle East and the North African region together to share experiences and exchange solutions. Also, it helps improve communication between various users and SAP in order to provide SAP with a collective view of the local and regional specific needs.